In today’s fast-changing business environment, a thorough understanding of customers and the market has become the foundation for all marketing activities of any enterprise. Therefore, obtaining accurate, sufficient, and timely insights from customers and markets has become a top concern for marketing managers in the current context. Based on this reality, the seminar “Market Research...Read More

If a business were a ship, the manager would be the captain — not only steering it in the right direction but also coordinating the crew to carry out a wide range of tasks onboard. In a VUCA business, a manager isn’t just someone who gives orders; they’re a source of inspiration, a conflict handler,...Read More