This course is to provide students with knowledge/skill in business research. Its primary goals are to (1) address the nature, design, and various techniques for conducting scientific research in various business areas; (2) understand the linkage
between business research and managerial decision making; and (3) develop a foundation for preparation for dissertation.
This course provides students with knowledge of how to formulate, design and implement a business research project. Its content includes various methods for collecting, sampling, measuring, analysing, interpreting data, and reporting the research’s results to create useful information for decision makers. In this course greater emphasis is on quantitative approaches.
Provides students with knowledge of how to formulate, design and implement a business research project.
