Dr. Huynh Thi Minh Chau is currently a lecturer at the School of Industrial Management (SIM), Ho Chi Minh City University of Technology (HCMUT), Vietnam National University – Ho Chi Minh City (VNU-HCM). She holds a Bachelor’s degree in Industrial Management, and both a Master’s and a Ph.D. in Business Administration. Dr. Chau has extensive experience in teaching, research, and consulting in the following areas: Human and Organizational Management, Marketing and Communication Management, Entrepreneurship and Innovation, Digital Business, and Sustainable Development.