The course provide School of Industrial Management students with a foundation of modern marketing theory and approaches to solve companies’ marketing issues.
Upon the completion of this course, students will be able to:
● Understand cases and marketing activities of a business
● Analyse and provide solutions for marketing issues
Marketing in an aspect is a series of activities done by a business, connecting that business with customers in order to satisfy to customer’s demand. In this course students are expected to understand and explore important issues including Marketing basic concepts, Customer Behavior, Segmentation-Targeting- Positioning (STP) and Marketing Mix Programs 4P (Product, Pricing, Place, Promotion).
The course provides students with the basic foundational knowledge of modern marketing theory as well as approaches to solving marketing problems of businesses.
