Dr. Huỳnh Thị Minh Châu is currently a faculty member at the School of Industrial Management, Ho Chi Minh City University of Technology (VNU-HCM). She holds a Bachelor’s degree in Industrial Management and Master’s and Doctoral degrees in Business Administration. Dr. Châu has extensive experience in teaching, research, and consulting in the areas of Entrepreneurship, Sustainable Business, Organizational Development, Strategic Management, and Customer Insight.