Dr. Huỳnh Thị Minh Châu is currently with the School of Industrial Management, Ho Chi Minh City University of Technology (VNU-HCM). She holds a Bachelor’s degree in Industrial Management, and both a Master’s and PhD in Business Administration. Dr. Châu has experience in teaching, research, and consulting in the following areas: organizational behavior; customer insights; entrepreneurship and innovation; corporate social responsibility; and sustainable business strategy.