Nguyen-Hau Le is an Associate Professor at the School of Industrial Management, Ho Chi Minh City University of Technology (HCMUT), Vietnam National University, Ho Chi Minh City (VNU-HCM). Hau received his PhD from the Western Sydney University, Australia. His research covers consumer behavior, service marketing, strategic marketing, and knowledge management. His current research interest is in Service Value Co-creation for a Better Life. Hau’s work has appeared in several journals such as the Journal of World Business, Journal of Business Research, Service Business, Journal of Services Marketing, Service Industries Journal, Management Research Review, Australasian Marketing Journal, International Journal of Bank Marketing, Asia Pacific Journal of Marketing and Logistics, International Journal of Emerging Markets, among others. Hau also served as Guest Editor and/or Editorial Member of Service Business, International Journal of Quality Innovation, Australasian Marketing Journal, Global Business and Finance Review.

I am a student of Popper, Dubin, Vargo and Hair.