Nguyen Bac Nguyen has been a lecturer in the Faculty of Industrial Management at Ho Chi Minh City University of Technology (HCMUT) since 2010. He holds a Bachelor’s degree in Industrial Management from HCMUT and a Master’s degree in Business and Managerial Economics from Chulalongkorn University (Thailand). His main research interests include Service Management, Production and Operations Management, Tourism and Hospitality Management, Event Management, and Quality Management. He has published research in international journals such as Service Business, Services Marketing Quarterly, and Journal of Global Marketing… In addition to his teaching and research, Nguyen Bac Nguyen has participated in projects under strategic programs for the provincial/city-level science and technology development.