pntanh@hcmut.edu.vn
(+84) 028 38650460
Room 101-B10 (Department of Marketing & Management)

Phạm Ngọc Trâm Anh, PhD

Lecturer
  • PhD in Marketing, The University of Western Australia, Australia
  • Master of International Economics & Finance, The University of Queensland, Australia
  • B.A. in Business Administration, International University - VNU-HCM, Vietnam

Research

  • Service-dominant logic
  • Value co-creation
  • Transformative service
  • Consumer behavior

Teaching participation programs

Courses

Undergraduate level

Principle of Marketing
Consumer Behavior
Digital Marketing
Research Methods for Business

Postgraduate level

Marketing Management
Consumer Behavior
Service Marketing

Academic and Professional Profiles