Journal Articles
Tram-Anh N. Pham, Jillian C. Sweeney, Geoffrey N. Soutar (2021), “Does well-being differ across customer value cocreation practice styles? An empirical study in a chronic health context”, European Journal of Marketing, Vol. 55 No. 7, pp. 1901-1929.
Tram-Anh N. Pham, Jillian C. Sweeney, Geoffrey N. Soutar (2021), “Customer effort in mandatory and voluntary value cocreation: A study in a health care context”, Journal of Services Marketing, Vol. 35 No. 3, pp. 381-397.
Arnold Japutra, Sanjit K. Roy, Tram-Anh N. Pham (2021), “Relating brand anxiety, brand hatred and obsess: Moderating role of age and brand affection”, Journal of Retailing and Consumer Services, Vol. 60, pp. 102465.
Hau N. Le. Tram-Anh N. Pham, Thuy N. Pham (2021), “The transforming outcomes of frontline employee adaptability for service value co-creation: A study of the banking sector”, International Journal of Bank Marketing, DOI: 10.1108/IJBM-03-2021-0093.
Tram-Anh N. Pham, Jillian C. Sweeney, Geoffrey N. Soutar (2019),” Customer value cocreation activities: An exploration of psychological drivers and quality of life outcomes”, Journal of Service Theory and Practice, Vol. 29 No. 3, pp. 282-308.
Hau N. Le. Tram-Anh N. Pham, Thuy N. Pham (2017), “The effects of interaction behaviors of service frontliners on customer participation in the value co-creation: A study of health care service, Service Business, Vol.11 No.2, pp. 253–277.
Pham Ngoc Tram Anh, Nguyen Tien Dung, Huynh Uyen Tram, Pham Ngoc Thuy (2016), “Antecedents and consequences of adaptive behavior of frontline employees in the health care service”, Journal of Economics and Development, Vol. 18 No. 1, pp. 38-53.
Conference Papers
Pham Ngoc Tram Anh, Mai Thi My Quyen, Le Nguyen Hau (2021), “Customer mindfulness as a psychological resource for cocreating transformative services”, The 3rd Asia Conference on Business and Economic Studies Conference, Ho Chi Minh City – Vietnam.
Tram-Anh N. Pham, Jillian C. Sweeney, Geoffrey N. Soutar (2017), “The impacts of customers’ motivation and capability on their efforts in value cocreation, performance and quality of life”, ANZMAC Doctoral Colloquium, Melbourne – Australia.
Nguyen Tien Dung, Pham Ngoc Tram Anh, Pham Ngoc Thuy, Le Nguyen Hau (2017), “The validity and applicability of service-dominant orientation concept in the package tour service in Vietnam”, The 11th South East Asian Technology University Consortium Symposium, Ho Chi Minh City – Vietnam.
Le Nguyen Hau, Pham Ngoc Tram Anh, Pham Ngoc Thuy, Dao Thi Xuan Mai (2015), “The role of service encounter interaction behavior in activating customer participation and co-creating value in the health care service”, The 23rd Annual Conference on Pacific Basin Finance, Economics, Accounting, and Management, Ho Chi Minh City – Vietnam.
Tran Thi Phuong Thao, Pham Ngoc Thuy, Le Nguyen Hau, Pham Ngoc Tram Anh, Le Thi Thu Hien (2015), “Internal marketing orientation, employee’s commitment and customer oriented behavior: A study of healthcare service in Vietnam”, New Perspectives in Business, Economics and Management Research and Practice, Ho Chi Minh City – Vietnam.
