The cinema market in Vietnam is witnessing strong competition among cinema chains. Therefore, building customer loyalty has become one of the key tasks for brands in the race to gain market share and achieve long-term growth objectives. With the development of digital technology, customer loyalty programs in the film industry have also undergone significant changes.
In this context, the seminar “Building Customer Loyalty in the Digital Age” is organized to provide attendees with some digital loyalty programs implemented by CJ CGV Vietnam—the leading cinema chain in Vietnam. The session will be shared by Ms. Đồng Thanh Mai, Marketing Manager at CJ CGV Vietnam.
Event Details:
📅 Time: 18:30 – 20:30, Monday, March 3, 2025
📍 Location: B4-505
👥 Capacity: Maximum 50 participants
To join, please register via the following link: https://forms.gle/MJbLgEHP9dzx1tYZ8
About the Guest Speaker:
Ms. Đồng Thanh Mai is currently the Marketing Manager at CJ CGV Vietnam, the leading cinema chain in Vietnam.
Work Experience:
✅ 7 years of expertise in Social Listening – a method for collecting and analyzing social media data to understand customer behavior and optimize communication strategies.
✅ 8 years of experience in Marketing within the entertainment industry, particularly in:
- Developing strategies for building brand image.
- Creating strategies and systems for customer acquisition, relationship management, and customer loyalty.
- Planning campaigns to promote cinema products and services via both online and offline communication channels.
