In today’s fast-changing business environment, a thorough understanding of customers and the market has become the foundation for all marketing activities of any enterprise. Therefore, obtaining accurate, sufficient, and timely insights from customers and markets has become a top concern for marketing managers in the current context.
Based on this reality, the seminar “Market Research – The Foundation for Business Marketing Activities” is organized as part of the Marketing Management course. The seminar aims to provide practical information on the role and methods of conducting market research in today’s business environment.
Details:
Time: 6:30 PM – 8:30 PM, Monday, October 6, 2025
Venue: Room B10-203
Capacity: Maximum 50 participants
👉 To join, please register via the following link: https://forms.gle/5Nj7tuHE3QWUgGP49
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About the Guest Speaker:
Ms. Thuy has 14 years of experience in Market Research and Social Media Research, including 9 years in managerial roles. She holds an MBA degree and is a respected Buzzmetrics Trainer. Ms. Thuy liaises with clients of various sizes and industries, staying up-to-date with social media trends and best practices.
She provides consultancy services and conducts workshops for individuals from diverse industries, including Pharmaceutical, FMCG, and Lubricant sectors. Ms. Thuy excels at training individuals to understand their customers deeply and use social media platforms effectively to build their brand image strategically. She tailors her approach to each client’s specific needs and objectives, resulting in a robust social media presence and standing out significantly amidst fierce competition in the digital realm.
Education:
- MBA at University of Business International School (UBIS) of Geneva.
Working Experience:
- Managing Director – ASHAVI from 2019-2023
- Head of Business Development – Buzzmetrics from Feb/2023 – Aug/2025
- Associate Director – GPC in 2019
- Client Success Manager – Grab Taxi 2017-2018
- Research Manager – Cimigo 2009-2016
Training Experience:
- Workshop with Doctors and Nurse about Understanding Patient Behavior – Partner with MSD Vietnam
- Workshop with Marketer about Market Research – Partner with Shasu Learning
- Workshop with Marketer about Customer Journey – Partner with Pharmacy Box Training
- Workshop with SME/ Business Owner about Market Research – Partner with Start-up Innovation Association.
- Workshop with Management Board at TTI Group about Social Crisis Management.
- Workshop with Marketer at PNJ about Social Media Research
